Networking is about building relationships. However, it is not the quantity, but the quality of these relationships that actually help others and you to grow your business.
Networking is not hard but it does take time and effort for it to work. And, special attention should be placed on making better use of down time. A particular down time that many people overlook is the time you take for breakfast, lunch, a coffee break or dinner.
We get so caught up in our daily routine that it sometimes takes a conscientious effort to make room in our daily routine to prospect for new contacts, sales leads and additional business.

That’s why this book’s title got my attention. And, while I don’t promote trying to go crazy and schedule every meal with a possible client or referral contact, I do suggest that we all can ratchet it up a bit and make better use of sharing the time we eat with someone that can make an impact on increasing our business.
Never Eat Alone: And Other Secrets to Success, One Relationship at a Time (Hardcover)
Two good friends of mine, Elizabeth Riley of Insignia Signs and Jeff Senney of Pickrel, Schaefer & Ebeling, have been making use of this concept for a long time and I have personally witnessed their business grow by leaps and bounds.
Not only do I see them at every networking event in the Greater Dayton Metro Area but they also make use of Not Eating Alone. Jeff often states that he doesn’t understand how some business people will eat lunch at their desk all of the time when they could be having lunch with a potential client or a great referral contact. And he remarks, It’s not fun to eat alone anyway!
He continues, Its one thing if you have a project that has to get out and you grab a bite to eat while working on the project. But this doesn’t happen all the time. You need to get out there and meet people. Get out there and make things happen.
Elizabeth will also do something called a tag team, which is, calling on clients with a colleague to serve both as an introduction for that person and also as a customer courtesy to see if they have any needs. Then the process gets reversed. They call on the colleague’s clients and Elizabeth gets introduced. This is a great sales technique and my hat is off to her for taking the initiative and time to get out there. She also meets with business people for breakfast, lunch, coffee and dinner!
Doug Barry of BarryStaff has also used this technique for many years.
So the next time you have lunch think about these thoughts and ask yourself if you are networking or just eating alone.
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I am very pleased with my lawn care company, Yardmasters (937-275-3800). Besides giving me great service, dependability and a great price they won’t do things that their competitors do when we don’t get enough rain and the grass isn’t growing and looks like straw on their own, without me having to ask… they don’t cut the grass!
My neighbor is not as fortunate. Every Monday, rain or shine… yes, even in the rain, their lawn company is out there cutting the grass! And on weeks when the grass isn’t growing and is dry like straw, they are still out there cutting the grass!
I see abuse in my field too of Website Design. When I initially meet with a client I spend a few hours with them so they have a better understanding of what it takes to have a website and how it should be properly marketed. I do not charge for this time because I feel it’s about building a long-term relationship. Some of my competitors call this Discovery and bill their client a substantial amount. More cutting the grass!
You can debate this question from both sides of the fence whether or not we are actually in a recession. Semantics or definitions aside… does a label really matter?
It also boils down to a mindset. When adversity arises some people complain and mope around and do nothing but continue to complain. Others look at all adversity as an opportunity, exploring ways to make things happen.
Downturns in the economy seem to go in cycles and when you talk to business people who have been around for a while you see that times get better and times get worse.
Katrina has taught us all the lesson of not being prepared and not reacting properly to adversity. As hurricane Gustav approaches this weekend I am pleased that detailed plans have been implemented to avoid another catastrophe.
In looking around me at the business people I know, most are very successful and despite our present economic situation, they are doing very well. I see them all actively marketing themselves and their businesses mostly through word of mouth networking and staying active in meeting people and getting things done. They give their customers great service. They have high integrity. They are not afraid to think outside the box.
As a business entity we utilize the service of other companies for many needs. Companies and organizations, large and small, contract with many other companies and sub-contractors for services and products and quite a number have these same arrangements for year after year.
Just this past week Jim was doing his normal fact-finding for a potential new client and discovered a very simply error that will now save this new client $75,000 per year! That means that this client was unnecessarily paying $75,000 for the past three years! My point, their current provider was not doing it right for the client.
Mortgage problems? Sheri Smith at National City Mortgage knows how to get through the mountains of options and paperwork to get the right home mortgage to fit your needs. She also goes way beyond her competitors to help people out.
No one wants to pay taxes but having a tax accountant that really knows the Federal and Ohio Tax Code is essential. My friend Brittany McCune, CPA of Clark, Schafer, Hackett & Co. can help you get through the maze of laws and is there for the long haul. Start-up businesses are her specialty.
But the fact of the matter is that the companies that give excellent service are too few and far between. Sure making a profit is the main reason that drives most businesses. However, it doesn’t cost any more to be pleasant and take a little time to listen to what your customer needs and what they have to say.
Wow! I could not even imagine myself treating a customer that way. Needless to say, I got the business and they are very happy with my same-day service.
Fine restaurants make their reputation from the fine service and food quality they provide. People are smart and love to be treated well and know it when they are mistreated. Customers deserve great service and those companies that do so build a loyal customer base.
I always believe in the Golden Rule and that the customer comes first. But this philosophy set aside, no business can survive without its customer base. Therefore, if customers are so important, then why not treat them as such… with dignity, high regard and excellent service!
Here’s a great example. The other day I forwarded an email to selected business associates about a local accounting firm that was expanding into the HR market. One of my business networking associates emailed me about getting connected with the CEO of this firm. I have known the CEO for several years and have built a mutually trusting relationship. I emailed the CEO to see if he would meet with my business associate. He emailed me back that he would and they have an appointment date to discuss doing business together.
Subconsciously the trust and bonding that I have with the CEO gets transferred to the business associate through my introduction. This scenario could not and would not happen if there was not a solid business relationship between myself and the CEO.

I am not going to refer someone to a client unless they have my 100% confidence and trust. Remember… a poor referral is a negative against you.
Seems like every day we hear about TV and radio promos, people or businesses emphasizing a “green†program or initiative.
Like many things in this world, one person alone makes little impact but collectively we can move mountains, or in this case, move it greener.
There are many things we can do to make even a little impact, like changing from incandescent to fluorescent light bulbs, quit smoking cigarettes, driving cars that get better mileage or use alternative fuels, reducing unnecessary driving and being more aware of our own environment and habits while thinking about what else we can do to help in this cause.
Even a small business such as ours can do its part. Our “green initiative†is to have less face-to-face meetings which means not driving to and from meetings and thereby saving on both the cost and consumption of gasoline. We accomplish this by creating a wip (work in progress) website so our clients can see the progress of their new website design 24/7, from any computer with Internet access via this link. This also saves a lot of meeting time for our clients and is less disruptive to their normal business daily routine.
Dayton has a long history when it comes to inventions. We are currently losing a lot of manufacturing businesses and jobs. What better way to boost our economy than to be at the forefront of ‘going green.’ Think about the possibilities. I’d like to hear what you are going.
On the radio we listened to Lou Emm and on TV 7 we watched Gil Whitney with the weather and Don Wayne, the Walter Cronkite look alike, seriously doing the news. I am sure you had your favorites. There were others on the other channels too like Johnny Walker on TV22 and
Omar Williams on TV2.
Remember Steve Kirk on WING radio? I also remember Erma Bombeck…gosh she was funny. Si Burick was a great sports writer for the Dayton Daily News. Oh yes, there was another paper called the Journal Herald.
and we not only didn’t have I-675 but we didn’t have the Trotwood Connector either. This was before the pedestrian bridge at Deeds Park and there was no RiverScape Park and of course no RiverScape Fountain, which we enjoy. No Dragon 5/3 Field and no Schuster Center Theater.
Since the first dazzling commercials of the Apple iPhone I was both amazed and intrigued. I saw the crowds of people line up for hours to get their hands on a new generation of phone that used an innovative “touch Screen†method integrating gps technology to make calls, connect to the web and make phone calls all combined with the functions of a widescreen iPod.
However, just a few weeks ago Sprint released their “touch screen†multimedia Smart phone the Samsung Instinct. The ads caught my eye and my curiosity peaked so I dove into my research of this alternative to the iPhone.
The phone had to be activated so I did this by phone with a friendly Sprint representative and then they asked me to wait about 2 hours more for my current Sprint phone to be deactivated and for the transfer to take place.
I found it to be very user friendly and easy to navigate, especially with the three shortcut buttons at the bottom for back, home and phone. The iPhone only has one “home†button. The touch screen menus are very easy to navigate and you can adjust the touch sensitivity to suit your needs.
Samsung Instinct texting is in landscape mode which seems easier to use for me and vertical mode (you can also draw the characters with your finger or stylus) while the iPhone can only be used in vertical view during this operation. Yes, the visual experience using the iPhone is slightly better.
In comparison to the Apple iPhone and Verizon’s LG Dare the Sprint Samsung Instinct has the most features, the best value and does it all very well. These include Sprint TV, streaming audio content, visual voice mail, camera, camcorder, web browser, listening to music, viewing photos, GPS, Voice Command System, purchasing music online or slide loading from my computer, and the other standards such as calculator, clock,
I am having a very a positive user experience with the Samsung Instinct. I have been able to easily make calls whether using Voice Command, Contact List or typing in the phone number. Call quality has been excellent. I was able to pull up the GPS
Navigational system easily from both buttons and Voice Command. I especially like this feature for driving because a soft sounding voice gives you turn by turn instructions.
I used to get colds all the time, especially during the cold wintry months. However, I have noticed that I haven’t had a cold or flu in the past few years! There must be a reason (I never had a flu shot in my life).
I know that the common cold virus gets transmitted by contact, one person to another. An obvious example is if a person with a cold coughs or sneezes right into another person’s face. However, there are many not-so-obvious means of transmission.
If I have and cold and cough into my hand, then touch a door knob to open a door; then 48 hours later someone touches that same door knob and then touches their face, especially rubs their eye… boom, they catch a cold.
No, I don’t run around and whip out a box of sani-wipes after shaking each person’s hand at a meeting. I am just conscious that when this happens my hands are possibly contaminated and I should keep them away from my face until later when I am able to wash my hands. When able I also wash my face and blow my nose. I believe this helps to get rid of the unwanted germs that might have been trapped in my nasal passages.
Another thing I do is take about 500 mgs of Vitamin C every day and whenever I think that I might be exposed to some sick people around me, as soon as I am able, I take EmergenC (powder in a packet, available at most health food stores) in water or juice (1000 mgs Vitamin C per packet) and I feel that my immune system gets that extra boost to ward off and prevent the impending infection. Whatever…mind or matter… it works for me!