Dan’s Surfing Snippets

I am very pleased with my lawn care company, Yardmasters (937-275-3800). Besides giving me great service, dependability and a great price they won’t do things that their competitors do when we don’t get enough rain and the grass isn’t growing and looks like straw on their own, without me having to ask… they don’t cut the grass!

They don’t cut the grass!

That says a lot about a company that puts the needs and pocket book of their customers above their own cash flow. They earned my respect!

My neighbor is not as fortunate. Every Monday, rain or shine… yes, even in the rain, their lawn company is out there cutting the grass! And on weeks when the grass isn’t growing and is dry like straw, they are still out there cutting the grass!

People don’t like to be cheated and people are not stupid. Eventually my neighbor will catch on and end up firing that company and getting another one. But for the time being, that company is not looking out for their customer. They are more concerned with generating an invoice than in giving good service.

I like companies that have high integrity and put their customers first. Elizabeth Riley, Marketing Director and Owner of Insignia Signs (937-866-2341), is such a person and company.

I have witnessed on numerous occasions how she would not only give a customer a better price than her competitors, but also went that extra mile to deliver a better product and on time! Consistency like that says volumes. And she does it all with a smiling face. Now that’s refreshing!

There are times when Elizabeth actually turned business away and recommended another vendor because the customer could be served better and for less money. They don’t cut the grass!

I see abuse in my field too of Website Design. When I initially meet with a client I spend a few hours with them so they have a better understanding of what it takes to have a website and how it should be properly marketed. I do not charge for this time because I feel it’s about building a long-term relationship. Some of my competitors call this Discovery and bill their client a substantial amount. More cutting the grass!

Another great example is Jessica Purple of BE Centric. Her main job is to make sure that everything is running smoothly for their customers. What a refreshing idea!

So take a look at your vendors and see if they are utting the grass when it doesn’t need cutting or are they doing what they should be doing looking out for you!