Dan’s Surfing Snippets

Almost every day I hear people complaining about the poor and sometimes shoddy service they are receiving out there. And frankly I am surprised.

 

It’s a known fact that the quality of service either makes or breaks a company. So I find it a no-brainer that giving excellent, timely and efficient service should be the ultimate goal of any organization.

 

But the fact of the matter is that the companies that give excellent service are too few and far between. Sure making a profit is the main reason that drives most businesses. However, it doesn’t cost any more to be pleasant and take a little time to listen to what your customer needs and what they have to say.

 

Timely service is important. People don’t want their time wasted nor do they want to feel that they are unimportant or slighted by having to unnecessarily wait.

 

A good example comes to mind. A few years ago I received a call from a business associate that the company they worked for was having a problem with their current webmaster.  Seems that they would give him items to post on their website and weeks later it still was not up. They would have to make several calls urging him to follow through and his answer always was, I am swamped and will get to it when I can.

 

Wow! I could not even imagine myself treating a customer that way. Needless to say, I got the business and they are very happy with my same-day service.

 

I would think that having less customers and give quality service is better than having too many customers and giving them all bad service. Does greed stand in the way of better judgment?

 

Fine restaurants make their reputation from the fine service and food quality they provide. People are smart and love to be treated well and know it when they are mistreated. Customers deserve great service and those companies that do so build a loyal customer base.

 

I always believe in the Golden Rule and that the customer comes first. But this philosophy set aside, no business can survive without its customer base. Therefore, if customers are so important, then why not treat them as such… with dignity, high regard and excellent service!